Looking for how to add Google Analytics to Squarespace?
Adding Google Analytics to Squarespace is important for many reasons. GA4 will help you gain insights into how people use your website, where they come from, and other information about the people visiting it.
Simply put, Google Analytics can help you understand your visitors. In this blog, we’ll discuss a step-by-step process for how to add Google Analytics to Squarespace. Let’s begin!
How to Add Google Analytics to Squarespace?
If you have been using the Universal Analytics tracking tool on your Squarespace website and want to collect analytical details into GA4, you can follow the steps below.
Step 1: You must primarily start with creating a new Google Analytics 4 property alongside your existing Universal Analytics property.
Step 2: Log in to your Google Analytics account. Open the “Admin” section.
Step 3: Navigate for the already installed “Universal Analytics”property under the Property dropdown menu. If you don’t have GA4 property for your website, click on the “GA4 Setup Assistant” link.
Step 4: Redirected to the next screen, you need to click on the blue colour Get Started button in the section labelled “I want to create a new Google Analytics 4 property.”
Then, you must follow the on-screen instructions to create a matching GA4 property. By following these steps, you will create a new GA4 property while leaving your existing Universal Analytics property as it is.
Now, click on the blue color “Create Property” button.
Step 5: Once the new Google Analytics 4 property is created, you can click on the blue colour “See your GA4 property” to open up the property in a new browser tab.
Step 6: Scroll down in the new GA4 property tab to find the “Tag Installation” section. Click on it to view the information in the data stream.
Step 7: Here, you’ll see a single data stream for your website. Tap on the right-facing arrow, as depicted in the image below.
Step 8: You’ll be redirected to the Web data stream page. Copy the measurement ID to your clipboard, as shown in the image below.
Step 9: Access the Squarespace dashboard once you copy the measurement ID. Open the and navigate to Settings > Developer Tools > External API Keys.
Step 10: In the field labeled as Google Analytics, you can add both GA4 measurement ID and Universal Analytics property ID. Make sure to first enter your GA4 measurement ID, followed by a comma and a space, then the Universal Analytics property ID. Click on the “Save” button when you’re done with the entire process.
NOTE: If you previously used Squarespace sitewide code injection or Google Tag Manager to load Google Analytics on your website, you must remove this code. This enables you to not load GA4 more than once.
Conclusion
In summary, these are ten simple steps defining how to add Google Analytics to Squarespace. Using GA4 can help you determine various details about the users coming to your site, which you can use to better your website. We hope this blog has helped you understand how to add Google Analytics to your Square website.
FAQs
Q. Where can you add Google Analytics to Squarespace?
To add GA4 to Squarespace, you need to go through the following steps.
1. Login to your Squarespace website
2. Click on Settings > Advanced > External API.
3. Here, you’ll find a field labelled “GOOGLE ANALYTICS”, where you have to paste your GA4 measurement ID, starting with G, followed by a comma before your UA tracking ID.
4. Click on the “Save” button.
Q. How do I add Google Analytics to my website?
Here, we’ve mentioned six simple steps for adding GA4 to your website.
1. Create your Google Analytics account.
2. Enter your account name, property name, and other details.
3. Collect your tracking ID and code snippet.
4. Navigate to the <head> tag in the HTML code of your website.
5. Write down the <head> tag in your website’s HTML.
6. Save and publish the code.
Q. What is the difference between Google Analytics and Squarespace Analytics?
While both Google Analytics and Squarespace Analytics are used to track web traffic, they are a little different. GA4 offers more comprehensive data and customization options, enabling you to do in-depth analysis. In contrast, Squarespace Analytics offers an easy-to-use, user-friendly interface with basic website metrics. It can be used to quickly check the key visitors.
Q. How do I add tracking on Square?
Follow the simple steps mentioned below to add tracking on Square.
1. Sign in to your Square Dashboard.
2. Open Items > Settings > Inventory.
3. Make sure that the toggle for Enable inventory tracking for new items is on.
4. Click on the “Enable” button for all existing items.
5. This will enable your inventory tracking for all items and set the stock count to zero for items that have no stock added previously.
Q. How do I link my Squarespace Website to Google Analytics?
Here, we’ve mentioned several simple steps to link my Squarespace Website to Google Analytics.
1. Install Google Analytics via Squarespace integration.
2. Copy your GA4 tag to your clipboard.
3. On Squarespace, tap on Settings > Developer Tools > External API Keys
4. Paste your tag ID here and click on the Save button.