Google Analytics is one of the essential tools for any website owner who wants to optimize their site performance. This is a tool that enables you to track your website traffic, user behaviour, conversion data, and many other valuable insights to enhance your online presence.
If you’ve set up your website on Wix and are currently wondering how to set up Google Analytics, you must go through this simple guide. Here, we’ll discuss a step-by-step process of how to set up Google Analytics on Wix. Let’s begin!
How to Setup Google Analytics on Wix?
Here’s a step-by-step process to set up Google Analytics 4 on Wix.
Step 1: You need to access your Wix website. Navigate to the left-hand sidebar and click on Marketing & SEO > Marketing Integrations.
Step 2: Under a list of numerous integration options for your Wix website, tap on “Connect” for Google Analytics.
Step 3: Now, you need to add your GA4 ID. To do so, you need to open Admin settings and navigate to Data Streams > Web Stream.
Step 4: Once you’re done logging in with the right ID, you must copy the “Measurement ID.”
Step 5: Paste this measurement ID into the prompt on your Wix website. Just below, tick mark the IP Anonymization option.
Step 6: Now, you’re done with all the steps for connecting your GA4 property to your Wix website. It may take 24-48 hours before data populates your Google Analytics 4 property.
Why Should You Use Google Analytics Instead of Wix Analytics?
Google Analytics is better at tracking and providing information about the visitors to your site. Below, we’ve mentioned why you should use GA4.
1. Tracking and Monitoring Visitors
Using Google Analytics can help you track different sources where your visitors are coming from, including organic search, email campaigns, paid search, organic social, referral, direct, etc. When you know which source is getting you more sources, it enables you to focus and improve there.
2. Automatically Collects Data
Once Google Analytics is integrated with your Wix website, it automatically collects the relevant data regarding visitors and other essential aspects of the site. Therefore, you don’t need to manually do everything.
3. Integration with Other Tools and Platforms
Google Analytics can be integrated with other tools and platforms that can help you gain better insights about your website. After integration, you can do what’s not simply possible with GA4.
4. View Bounce Rate
GA4 can even help you determine the percentage of viewers leaving the site without engaging with the website content. You can specifically know which elements enable viewers to leave the site. Hence, it allows you to improve those elements and retain your site visitors.
Overall, Google Analytics can help you understand various types of data regarding your website, including customer behaviour, user experience, online content, device functionality, and more. This way, you can craft better strategies for your website and make overall better decisions.
Conclusion
In summary, these are simple steps to set up Google Analytics for your Wix website. GA4 can help you gain various insights into your website that allow you to make informed decisions, which enables you to grow your business, engage with audiences, and improve user experience. We hope this blog helps you understand how to set up Google Analytics on Wix.
Frequently Asked Questions
Q1. How do I get Analytics on Wix?
Here’s a step-by-step process to integrate Google Analytics into your Wix website.
1. log in to your Wix Analytics account and click on the Settings section.
2. Click on Marketing & SEO > Marketing Integrations
3. Tap on “Connect” under Google Analytics
4. Now add your GA4 measurement ID to the prompt on your Wix website by navigating Data Streams > Web Stream under Admin settings.
5. Wait for 24-48 hours to establish the connection.
Q2. How do I activate Google Analytics for my website?
Follow the simple steps to activate Google Analytics for your website.
1. You must sign into your Google Analytics account.
2. Create a property to connect with your website.
3. Now, collect the Tracking ID provided by Google.
4. Now, you just need to add this measurement ID (or tracking ID) to your website.
Q3. Is Wix Analytics the same as Google Analytics?
No, Wix Analytics and Google Analytics are not the same. Wix Analytics is a built-in platform that can help you gain basic insights regarding your website, including page views, top-performing pages, and basic visitor statistics. On the other hand, Google Analytics is a more advanced third-party tool that can help you track detailed user behaviour, traffic sources, conversions, events, and more.
Q4. Does Wix have built-in SEO?
Yes, Wix has a built-in Search Engine Optimization tool designed to enable your website to optimize for search engines like Google. While Wix may not have all the advanced SEO features that some other platforms provide, it includes many essential tools to help users improve their site’s visibility and rankings. Key Wix SEO features are SEO Wiz, Mobile Optimization, Customizable SEO Settings, Built-in Structured Data, Automatic XML Sitemap, SEO-friendly URLs, Social Media Integrations, Image Optimization, and more.
Q5. Is Google Analytics free?
Yes, Google Analytics is free to use. It can help you gain access to real-time data, traffic sources, conversion tracking, audience insights, and more. Moreover, Google also has a paid version, Google Analytics 360, for larger enterprises/websites with high-volume traffic that provides you with various additional features, including higher data limits, more advanced integrations, and dedicated support.
Q6. Is Wix Analytics free?
Yes, Wix Analytics is free and available for all Wix users. It can help you gain access to basic insights such as page views, user behaviour, traffic sources, and site engagement.