Google Analytics 4 is a web analytics tool or software designed to help you understand your site visitor’s behaviour and website performance. This tool even showcases the analytics of keywords your site is ranking for, including search clicks, impressions, CTRs, average position, and more.
If you’re also looking for how to find keywords in Google Analytics to analyze and optimize your website, stick to this handy guide. This blog will delve into a step-by-step process to find keywords in Google Analytics. Let’s begin!
How to Find Keywords in Google Analytics 4?
Here, we’ve mentioned a step-by-step process for defining how to track keywords in Google Analytics 4.
Step 1: First, Set Up Your Google Search Console Account
You must log in your Google Search Console with the same account used for GA4.
To set up your account, you’ll have to add your property.
You can select anyone – Domain or URL prefix.
Opting for a Domain prefix will enable you to attain search traffic data for all URLs under that domain. However, you’ll be required to verify your domain ownership via a DNS (Domain Name System) provider.
Opting for a URL prefix will enable you to provide data only for the specific section of your website. You may verify this approach using an HTML tag or Google Analytics tag.
If you want to add a different property to your existing Google Search Console account, you must log in, tap on the “Search Property” box located at the upper left corner, and click on “+ Add property.”
After that, you have to follow the same process as mentioned above.
Step 2: Connect Google Search Console to Google Analytics 4
When you’re done verifying your website’s ownership, you should head up to connect Google Search Console to Google Analytics 4.
To do so, you must primarily log in to the Google Analytics account using the same one. Now, you need to tap on the “All Accounts” located at the top of the display.
Ensure opting for the same property you’ve selected during the Google Search Console setup.
After that, you need to click on “Admin” at the bottom left corner of the screen. Follow up by clicking on the “Search Console links” present in the “Product links” box.
Reach the next page and tap on the “Link” button to initiate the process of connecting Google Analytics 4 to the Google Search Console.
Next, you’ll have to select the GSC property you want to connect to.
Follow up by clicking on the “Choose accounts” to view all the properties to manage.
Opt for the right property and proceed ahead by clicking on the “Confirm” button.
Now, click the “Next” button to ensure your property is selected.
Tap on “Select Web Stream” and opt for the provided data stream. Move forward to the final step by clicking on the “Next” button.
This is the final step, where you review the selected property and web stream. Once you’re done with this step, press the “Submit” button.
When the process is completed, the added property will be shown in the “Search Console links” section, which you can check in the “Product links” module, as depicted in the image below.
Step 3: Add GSC Data to GA4’s Report Dashboard
You won’t immediately find the Google Search Console Data immediately after linking it to your accounts. You have made some manual efforts.
To do this, you need to open the “Reports” section in GA4 and tap on the “Library.”
Next, you should click on three dots located next to “Search Console” and select the “Publish” option.
Within a few seconds, you will be able to view the GSC data you added to the “Reports” section.
Now, you can see organic keyword data through two Google Search Console reports, i.e., “Queries” and “Google organic search traffic.”
Step 4: Explore Search Queries Report
Start by clicking on “Queries” to access organic keyword data for your site. This will lead you to the top keywords related to your website.
For each keyword, you can view the following data points.
- Search clicks: Number of clicks your web pages have received in the search result for a given keyword.
- Search impressions: Number of times when your search results have been viewed for a given keyword
- Search CTRs (click-through rate): Percentage of impressions resulting in clicks for the specified keyword.
- Search average position: Average ranking for all your web pages for a specific keyword.
You must know that Google Search Console keeps only the last 16 months of data. In fact, it won’t be available 48 hours after GSC collects it.
Conclusion
In summary, you need to connect Google Analytics 4 to Google Search Console in order to view the overview of the keywords your site is ranking for. We hope these four simple steps have made it easy for you to find keywords in Google Analytics.
Frequently Asked Questions
Q. How to extract keywords from Google Analytics?
To extract keywords from Google Analytics, you must log in to your Google Analytics account and select traffic sources. Then, you can select keywords and extract them.
Q. How do you find Google searched keywords?
Keyword Planner is one of the fundamental tools for finding Google-searched keywords. Press the “Discover new keywords” button to search for new keywords. Else you can also upload existing keywords by tapping on “Get search volume and forecasts.”
Q. What is a Keyword in Google Analytics?
A keyword in Google Analytics refers to the search terms or phrases entered by users into search engines to find your site. Google Analytics is an analytical report showcasing terms that drive traffic to your site.
Q. How does Google search for keywords?
Google leverages its algorithm to match keywords in a user’s search query with the relevant content available on websites. It includes factors such as keyword implementation in titles, meta tags, and overall content. Search these keywords enables Google’s search engine to understand whether your site is relevant to your users or not. In this way, Google will decide to rank and promote your site.
Q. How to find the right Google keyword?
To find the right Google keywords, you may use tools such as Google Keyword Planner, Ahrefs, Semrush and more. These tools will help you determine the keyword’s search volume, competition, and relevance. All these must be relevant to your business.